Superflat First Love

The French fashion company Louis Vuitton and Japanese modern artist Murakami Takashi (村上隆) have produced Superflat First Love, an anime short to mark the revamp of Louis Vuitton's Multicolor Spring Palette line of leather accessories. As a sequel to Murakami's Superflat Monogram anime short (2003), the new film also celebrates six years of collaboration between the two pop culture icons. Louis Vuitton officially launched the Multicolor Sprint Palette lineup on April 28. On the same day, Superflat First Love had its world premiere on a Japanese mobile website. The characters in the anime adorn special displays in Louis Vuitton stores during the launch of the product line.